This is a TED video which I choose.
This video talks about how every couple can begin to manage their personal finance. Based on dual coding theory, cognitive load theory, and multimedia principles, I will introduce how these theories and principles work in this video.
Because this video is composed of images and sounds, the audience can process information through sight and hearing. For example, there is an image in the video, a couple, one manages finances, and the other does not manage them, and this person’s financial management capabilities will decline. This image helps audiences recall memories about people with low finance capabilities when audiences hear people do not manage finance. This conforms to the dual coding theory.
The video is about basic financial management concepts and guides to people who don’t have financial management concepts. Narration is better than text to avoid cognitive load theory. Thus, there is no cognitive load theory.
Next, I will list some multimedia learning principles which are related to this video:
- Modality principle: The learner can more successfully understand the information from the narrative.
- Coherence principle: All the content in this video is related to the topic. It is like extending from no ability to manage money to break up in the future. The topic is all-around couple’s finance management.
- Segmenting principle: This video is about couples’ financial management in segments. Such as personal financial management ability and couples‘ relationship in financial management.
- Feedback principle: At the end of the video, three questions are given for the audience to think about, satisfying the Feedback principle.
Although this video does not follow the Embodiment Principle, this video is still very useful to people who begin to make finance management in relationships.